Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, our client is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Senior Vice President, General Manager
Essential Functions
* Directs the station's day-to-day operations and provides strong leadership and motivation to the entire staff by hands-on example.
* Oversees performance of all department heads and holds them accountable for performance against predetermined goals.
* Ensures that sound policies, systems, and performance goals are in place for all areas of the organization, in accordance with corporate policies.
* Oversees the financial activities of the station, increasing cash flow to meet the station's goals. Manages and reviews budgets.
Oversees marketing strategy and execution. Works closely with marketing/promotions to create and enhance brand awareness.
* Develops and maintains an effective working environment that encourages high productivity, supports good staff relations, and provides a challenging climate for all employees.
* Establishes and maintains strong community relationships, especially with the Latino community leaders and their organizations.
* Develops and maintains strong relationships with every head-end manager and all regional managers.
Competencies
* Strategic Thinking.
* A Self-Motivated Team Player.
* Excellent People Skills.
* Strong Leadership Qualities.
* Tough but Fair Negotiator.
* Ability to Communicate Effectively.
* Capability of Rapidly Establishing Credibility and Respect.
* Sound Judgment and Impeccable Integrity.
Travel
Travel is required in and outside of the local market.
Required Education and Experience
* CRM experience mandatory.
* Established record of success in increasingly responsible management positions in a broadcasting company.
* Demonstrated expertise in sales as well as knowledge and familiarity encompassing all aspects of advertising, media, promotions, news, and finance.
* Capable of rapidly establishing credibility and respect with superiors, peers, and subordinates and community at large.